DESIGN
ROLE
Art Direction & AIGC Technical Lead
DESCRIPTION
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Integrated the FLUX model into the video generation workflow, enabling high-quality, dynamic visual effects in real time.
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Optimized shot quality, ensuring cinematic-level visuals and consistent style across the entire project.
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Enhanced visual fidelity and ensured that all video scenes adhered to a unified stylistic direction.
YEAR
2025
AIGC TECHNOLOGY
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FLUX Model Integration for Video Generation Pipeline
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Cinematic-Grade Shot Quality Optimization
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Consistent Aesthetic Style Control
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Real-Time Dynamic Visual Effects Management
PLATFORM
PROCESS
Design Process 1 :
Art Style
Zone 1: Jellycat-style plush texture, with richer colors, emphasizing a child and toy-oriented atmosphere in Zone 1.
Zone 2: Luggage product style, with rounded architecture and a leather texture, transforming buildings into suitcase-like decorations.
Zone 3: Fashion style, incorporating elements like sunglasses and cosmetics to make the visuals more trendy.
Zone 4: Apparel style, adding a knitted texture to the buildings, and replacing floating objects in the sky with hats and scarves.
Zone 5: Imported goods style, adding elements like wine bottles to the architecture, making it more international, while transitioning to the art style of Zone 6.
Tech-style Zone 6: Blue and orange decorative lines highlight the technological feel of the entire frame, with a light blue tone emphasizing the dreamlike quality of the visuals.
The overall transition goes from the orange tone to the blue style in Zone 6.
Transform the photographic image into illustration based on the artistic style.
Design Process 2:
Instantaneous Universe Production
Transformed the visuals into 120-frame subtle variations while keeping the composition exactly the same.
The entire shot conveys both a sense of change and consistency.
The visuals display the required style as described above.
Design Process 3 :
Bullet Time
Used different angles to link shots, creating a rotating bullet-time effect across the visuals.
The Instantaneous Universe technique was again applied, enhancing the overall style of the visuals.
Design Process 4:
Final Display - "Opening Doors to Prosperity"
Created dynamic transitions between multiple shots with the same text, keeping the focus on the text throughout the scene.