DESIGN
ROLE
Art Direction & AIGC Technical Lead
DESCRIPTION
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Developed the AIGC art style framework for the project, ensuring consistency and visual appeal across all scenes.
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Created stylized visuals using AIGC technology, ensuring that the entire sequence maintained a cohesive aesthetic.
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Leveraged AIGC video technology to optimize the overall video production pipeline, improving rendering efficiency and video quality.
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Enhanced the quality of camera shots, supporting film-level camera angles and ensuring style consistency throughout the video.
YEAR
2025
AIGC TECHNOLOGY
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AIGC Art Style Framework Development
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AIGC Visual Stylization System
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AIGC Video Production Pipeline Optimization
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High-Quality Camera Shot Support and Consistency
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Film-Level Visual Aesthetic Control
PLATFORM
PROCESS
Design Process 1 :
Tone and Camera Work
Utilized a color palette transitioning from retro yellow tones to modern teal-orange and finally to futuristic blue-purple hues, symbolizing the evolution from the past to the present and into the future.
Leveraged AIGC to create sweeping camera shots connecting buildings from different eras, showcasing the development trajectory of Alibaba Cloud.
sweeping camera shots
Design Process 2 :
Time Concept
Employed retro tones to narrate the achievements of historical inventors and scientists, reflecting the sense of time within the domain of "computation."
sweeping camera shots
Design Process 3 :
Future Technology Aesthetic
Incorporated a white-based color scheme with blue accent lines, drawing inspiration from the film Avatar. Highlighted elements such as floating islands, flying vehicles, and planets to emphasize the futuristic, tech-forward vision of a smart city.
sweeping camera shots
Design Process 4 :
Final Display of the Alibaba Cloud Logo
Utilized dynamic links between multiple shots featuring the same logo, ensuring the focus remained on the Alibaba Cloud logo throughout, further cementing its significance in the narrative.